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Case Study

Gift Sets for Cosmetics Brands with High-Quality Brand Presentation

A leading cosmetics brand faced the challenge of creating seasonal gift sets that were both attractive and cost-effective. The goal was to develop a packaging solution that would reinforce the brand’s premium image while meeting requirements for material usage, product protection, and logistics.

The challenge

High-Quality Product Presentation and Efficient Execution

The company’s requirements were clear

  • High-Quality Look

    The packaging should emphasize the brand’s premium image and present the products in an appealing way.
  • Specified Material Requirements
    The gift sets required materials that met the customer’s specifications regarding product protection, design, and workmanship.
  • Efficient production
    Due to seasonal demand, fast assembly and flexible production processes were required.
Gift packaging with a window and two orange cosmetics containers.

Solution

Custom-designed gift sets for the cosmetics industry

FEURER developed a customized gift set concept that met the company’s requirements for design, product protection, and process reliability.

  • Cardboard and PLA-based material combinations
    The gift sets were manufactured using cardboard and PLA-based components. The materials were selected based on the customer’s requirements and the specific application.
  • Custom Design and Thermoformed Inserts
    FEURER developed a custom packaging design featuring precisely fitted inserts that securely hold the products in place while also ensuring a high-quality presentation. The design was tailored to the brand identity and the customer’s requirements.
  • Full-Service Support for a Smooth Project Flow
    FEURER handled the entire project management process, from packaging development and assembly to the shipment of the finished gift sets. This ensured that the required quantities were available on time for the Christmas season.

Project Results at a Glance

Gift set project implementation

The packaging concept that was developed met the cosmetics brand’s requirements for product presentation, product protection, and seasonal availability.

  • High acceptance of the packaging concept
    The gift sets were successfully integrated into the seasonal marketing and supported a high-quality presentation of the products in retail and to end customers.
  • Efficient Implementation of the Seasonal Campaign
    Thanks to the coordinated packaging and logistics processes, the gift sets were ready on time for the planned marketing campaign.
  • Flexible Production and Delivery Processes
    The combination of packaging development, assembly, and logistics—all from a single source—enabled efficient implementation of the campaign and reduced the coordination effort required on the client’s part.
Gift packaging with a window and two orange cosmetics containers.

Conclusion

Custom Gift Sets for Seasonal Campaigns

With the gift set concept it developed, the cosmetics brand was able to successfully meet its requirements for brand presentation, product protection, and process reliability. The collaboration with FEURER resulted in a customized packaging solution tailored to the project’s seasonal requirements.

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FEURER Matthias Pac 1

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Matthias Pac

Sales Director CoPacking